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Anthony Robbins does it, so does Bill Clinton and Tim Roth, all international speakers
commanding hundreds of thousands of dollars for each speech, if not more. They all know
the secret to a great speech is not in the speaker himself.
The secret is in the audience's mind. More specifically, the STATE that they are in.

Emotions are a subset of all possible states. They are the only states that are biologically
hard-wired” or built in. There are 6 of them and they are:
1. Fear
2. Sadness
3. Disgust
4. Hapiness
5. Surprise
6. Anger
 
Out of the above 6 primary
emotions – hard-wired – into our
brain, there are 4 negative and
only 2 positive ones.
 
This has great implications in the
way we build rapport with our
audience. Consider this: your
audience is more likely to be in
a negative state than positive!
 
 
 

Reading is one of the most literary skills but probably one of the least understood.

For comprehension to happen, the reader must be able to form connections, known as schema or background knowledge, of what is being read to form meaning out of it. Without meaning, or a purpose in reading, to the reader at best, it is made up of a series of incoherent words and sentences and at worst, a frustrating attempt in a task that is almost doomed to failure at the onset.

Just as an illustration of the brain's powerful pattern-seeking abilty, try reading this paragraph:
'Aoccdrnig to a rscheearch at Cmabrigde Uinervtisy, it deosn't mttaer in waht oredr the ltteers in a wrod are, the olny iprmoetnt tihng is taht the frist and lsat ltteer be at the rghit pclae. The rset can be a toatl mses and you can sitll raed it wouthit porbelm. Tihs is bcuseae the huamn mnid deos not raed ervey lteter by istlef, but the wrod as a wlohe.'

All reading comprehension stems from the brain's abilty to understand meaning in context and to find patterns in information. Brain-based Reading techniques incorporates the latest in neuroscience and reading comprehension strategies to aid readers to read and understand faster, better and easier.
 

'After all, the brain is what we are trying to reach' - Kimberly Hare

If you have ever written any piece of writing, you will realize that it is prone to mistakes! That is why published authors, even very good ones, still need proofreaders and reporters and journalists still need editors to vet through their writings.

Even so, there are still plenty of mistakes we see made in our daily newspapers and in other language mediums like advertising bilboards around us!

With an understanding of the brain, it is not difficult to see how.

Writing presents itself as one of the most complex human activity. In neurological terms, it requires the simultaneous use of higher faculties of the brain, in logic and reasoning, critical, and imaginative thinking, to mid and lower-level processing skills like memory retrieval, emotional attachment (especially when writing personal reflections as in penning a diary) and attentional skills.

The human brain remembers vivid images far better than staid, plain descriptions. Emotions are also important in facilitating reader's understanding of your written text.


 
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